A sharp and dynamic pavilion at the gateway of Anfield Stadium.
Located on the edge of Walton Breck Road, the megastore frames 97 Avenue connecting Paisley Square to Stanley Park. The megastore is a pavilion acting as a gateway into Anfield and the fan-zone.
Driven by the fan experience, the layout features two levels of retail & sales space with incorporation of a product launch zone, match-day café, and VIP lounge. The marquee roof was conceived as a shelter for home supporters to gather before matchdays while enclosing the fan-zone. The design’s masonry piers were inspired by the original Kop stand, with the façade now housing the LFC Champions Wall.
A sharp gateway